Global brewing giant Anheuser-Busch InBev announced plans to invest $2bn (£1.55bn) in the US to support its domestic brands as rising sales of craft beers and other beverages have dented its market share.
Defying a recent trend which has seen global capital expenditure (capex) shrink in the first two quarters of 2016 and only partially recover in the third, the company announced it would invest nearly $500m this year to a total $2bn through to the end of 2020.
AB Inbev said it would spend nearly half of its capex budget for this year on plant improvements and distribution projects, including delivery hubs in Los Angeles, California and Columbus, Ohio.
The company, which last year purchased rival SABMiller for $107bn, is expected to continue responding to the growing trends for craft beers and non-alcoholic beverages.
Since taking over craft brewer Goose Island for nearly $40m in 2011, AB Inbev has added a further 10 craft brewers, leading to double-digit growth in its craft business last year.
The S&P 500's Brewers sub-index was up 0.4% on Monday's session. There was little response from European or Asian brewing groups.
AB Inbev's investment comes at a challenging time for capex.
Low oil prices have halted investment into energy production, a leading indicator for capex growth, but a spike in the private investment component of first-quarter US GDP excited the analysts.
"We're certainly seeing an improvement in business investment," said Joseph LaVorgna, chief US economist at Deutsche Bank in an investment note last month.
"That does suggest that some of the animal spirits that are showing up in softer data are actually coming through in these GDP numbers."